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Rochelle M. Rocha

Rochelle Rocha joined California Asset Management in 2014, rejoining the workforce after almost 5 years in the role of stay-at-home-mom, raising her daughter Ava. At California Asset Management she leads the marketing and client relations divisions for the firm. Her prompt ability to learn the industry and ambitious drive to please, quickly lead her to becoming the choice point of contact for many of our plan sponsors. 

Before becoming a stay-at-home-mom, Rochelle was the Marketing Coordinator for Leland-West Insurance, a classic and luxury car insurance broker. At Leland-West she headed the marketing department, assisted with managing the firm by becoming the Corporate Secretary and played a large role in establishing the firm’s close relationship with Porsche Club of America, the largest auto enthusiast club in the nation.

Rochelle earned her BS in Marketing from California State University, Fresno. She currently lives in Atwater and is an active board member at St. Anthony School where her daughter attends grade school.